SUMMATIVE: Video Ad
Complete SUMMATIVE: Sketchbook & Storyboard
Before filming, you must complete: "SUMMATIVE: Sketchbook & Storyboard"
Film Based on Brainstorm
Review your brainstorm paper from "SUMMATIVE: Sketchbook & Storyboard"
Film your 8 different shots:
Day 1: Film 4 shots of the product with a group member as a model, use either a green screen or any other background on video pass (using your camera)
Day 2: Film 4 shots of the product by itself against a background paper (using your iPad)
Edit
Editing Requirements
15 - 30 seconds
Add music and a voiceover
Align audio marks/beats with video transitions
Include 1 text layer
Gather/Create Audio
Music
Find a song you like and click "Download"
Voiceover
Record a voiceover with your iPad (using Voice Memos app)
AirDrop to your iMac
Move Files & Rename Folder
In your Finder go to "Downloads"
Put your videos and audio file(s) into a new folder by selecting all of them, and right-clicking then clicking "New Folder with Selection"
Rename it to "Video Ad"
Move the folder to your "Creative Cloud Files" folder on the left menu.
Name Project
In Premiere Pro, click "New Project"
Next to "Project Name" type "Video Ad"
Click "Home" on the left menu
Double-click the "Creative Cloud Files" folder.
Find your "Video Ad" folder and click the check mark to select everything in the folder.
Click "Create"
Mute Video Audio
Click the "M" next to A1 Audio Track to mute your video audio.
Tag Audio Track(s) & Auto-Match Loudness
In the right side panel, open "Essential Sound"
When you select an audio clip and open Essential Sound for the first time, you should see an option to tag your audio clip.
Tag each audio clip based on the category:
Dialogue
Music
Go through each of your audio tracks and under "Loudness" click "Auto-Match"
Duck your music against your dialogue
Mark Music Transitions/beats
Select your background music clip (green rectangle). Make sure that the green rectangle now has a white border (this means it is selected).
Tap the space bar to play your music.
Tap "M" when you hear a beat or transition in the music. This will create a green marker on your audio clip.
Edit your videos so video transitions are in line with your audio markers/beats
Add a Text Layer
Add a text layer about your product
Screenshot Your Editing Timeline
Take a screenshot (cmd + shift + 5, capture)
Export Your Video
In the top tabs, click "Export"
Rename the "File Name" to "Audio Summative"
Make sure the blue hyperlink next to "Location" says "Creative Cloud Files" at the end. If it doesn't:
Double-click on the blue hyperlink next to "Location"
In the pop-up:
In the "Where" area, select "Creative Cloud Files"
Click "Save"
Click Export in the bottom right corner.
Upload to Canvas
Upload your exported video and screenshot to Canvas.