SUMMATIVE: Packaging Design

Project Brief

Create a package design for a product (real or fake product, school-appropriate)
Make sure to use each principle of design and be able to reflect on how you used each principle of design in your design:
- Repetition: What elements of art repeat? How?
- Alignment/Margins: How are different elements aligned? What is inside the margins vs. outside?
- Balance: Is there approx. formal/symmetrical balance or informal/asymmetrical balance? How?
- Emphasis/Hierarchy: What is the focal point and how did the designer make it stand out? What do you look at next, next, next, and why (hierarchy)?
- Contrast: What elements of art differ? Is it high or low contrast?
- Rule of Thirds: What is placed on the rule of thirds intersection(s)? Why?

You will be designing a box, however, in the past students were tasked with designing a jar label. Imagine that the label wraps around the jar:

Think of a product that you want to create a packaging design for. You can either:

You may use whichever of the following programs you feel most comfortable using:

Start a canvas/artboard that is 17" x 11" (tabloid)
Save the template image to the right
- iPad: long press, click "Save Image"
- iMac: right-click, click "Save Image"
Import into your canvas/artboard.

Add the following text:
- Product name
- Description
- Manufacturer name/logo
- Contents/Ingredients
- Size (ex: "32 oz")
Make the typography unique to your product:
- Change the fonts (Remember you can activate more fonts from Adobe Fonts)
- Change the colors

Create/add your 3 visuals. You can create/use:
- Illustrated graphics (hand-drawn or traced)
- Manipulated photos (background removed, etc.)

Are you able to answer the following questions? If not, go back and adjust your design so you can:

Turn in your .pdf file on Canvas and complete the reflection questions.

If you have more time in class, check out the "I'm Done" page.