Video Ad (Composition)
Requirements
Create a video ad for a small product (such as a wind-up toy) that shows your understanding of composition techniques.
Composition Requirements:
6 Different Shot Sizes (using the rule of thirds)
1 Framing Technique: Clean Single
All 9 Camera Angles
All 7 Camera Movements
Example of Nose Room & Head Room
Editing Requirements:
Must be 30 seconds - 1 minute long
Include background music and 2 sound effects
Choose A Product or Wind-Up Toy
You may choose to bring a small product that you want to create a video ad about
examples: AirPods, Tech Deck
Or you can use a wind-up toy
If you choose to use a wind-up toy, you'll need to write your name down on the period and make sure to return it before the bell rings.
Set-Up Background & Take Videos
Get a white poster board
Clip (with your name tag clip) or tape the poster board vertically to your iMac so that it bends down onto the desk.
Use your iPad's camera app to take short videos of your product/wind-up toy.
6 Different Shot Sizes (using the rule of thirds)
1 Framing Technique: Clean Single
All 9 Camera Angles
All 7 Camera Movements
Example of Nose Room & Head Room
AirDrop Videos to iMac
Follow the instructions that are printed and taped to your iMac screen in the bottom left.
Open Finder
Click "AirDrop"
Make sure it says "Everyone"
On your iPad look for the exact name listed in the far right image.
Wait for them to finish sending before clicking "Done"
Find Music & Sound Effects
Music
Find a song you like and click "Download"
Sound Effects
Find 2 sound effects that work with your video and click "Download"
Move Files & rename Folder
In your Finder go to "Downloads"
Put your videos and music/sound effects into a new folder by selecting all of them, and right-clicking then clicking "New Folder with Selection"
Rename it to "Composition"
Move the folder to your "Creative Cloud Files" folder on the left menu.
Open Premiere Rush
Open Creative Cloud and open Premiere Rush
Click "Open" to the right
New ProjecT
Click "Create New Project"
Next to "Project Name" type "Composition Video Ad"
Click "Creative Cloud Files" on the left.
Find your "Composition" folder and double-click to open.
Select your videos and audio files
Click "Create"
Arrange Audio Tracks and Mute Video Audio
Click the icon on the left toolbar second from the bottom to expand the audio
Click the bottom icon on the left toolbar to control the tracks.
Drag your sound effects under your background music track.
Click the sound icon for your videos track to mute them.
Edit/Arrange Your Videos & Sound Effects
Edit, arrange, and trim your clips to align with the background music.
Must be 30 seconds - 1 minute long
Move/edit your sound effects so it sounds like what you want.
[Optional]: Add text
Take a Screenshot of Your Editing Timeline
On your keyboard press "cmd" + "shift" + "4"
Use the screenshot crosshairs to click and drag from the top left of the editing timeline to the bottom right.
Export Your Video
In the top menu, click "Share"
Next to "Save to..." click the link and
Change the File Name to "Composition Video Ad"
Click Export in the bottom right corner.
Upload to Canvas
Upload your exported video and screenshot to Canvas.
Respond to the reflection questions to identify your different shots.