Emphasis, Movement/ Hierarchy

Principles of Design

If the elements of art are your ingredients, then the principles of design are your recipes for how to use those elements of art.

Unity (same)

Variety (different)

Emphasis

Movement/ Hierarchy

(order, rank, sequence)

Where does your viewer look at next, then next, etc.?

Common ways to create emphasis and hierarchy: contrast in size/color

50% Guideline

Each step in the hierarchy should be about half as big as the step above it.

Divide by 2!

Warm vs. Cool Colors

The wavelengths of warm colors are longer so your eyes see them sooner!

Find Template in Shared Drive

Save as A Creative Cloud File

Zoom into Artboard

Use Rectangles/Guides

Use a Rectangle to Make 1/2 Inch Margins

Use a Rectangle to Make a Rule of Thirds Grid

Duplicate Guides Across All Artboards

Lock Guides

Arrange the Moana Poster

Principles Check

Repeat the Steps for the Other 4 Posters

Save as a PDF File

Submit Google Drive Link to Canvas

In Finder:



"I'm Done"

If you have more time in class, check out the "I'm Done" page.